“For organizations with brand consistency issues, the estimated average revenue increase attributed to always presenting the brand consistently is 23%.”


So the more your marketing feels like it’s talking to a specific person, the more people will vibe with you. 65% of people that feel an emotional connection to a brand, say it’s because “they care about people like me.” (source) As you know, keeping clients is a big factor in a company’s success, but did you know consumers believe that their loyalty is [gained through] likability (86%) and trust (83%). (source)