Part 3: Three Steps To Attract Your Dream Client Today
Thanks for tuning in to this round of our 3 bullet point blog post! This is the last installment of my 3-part series all about your dream clients. If you missed the previous parts, you can find them
Now that you’ve gone through the past two parts in this series, you’re really ready to learn how to use this information to help your business grow.
The next logical step after knowing who your dream client is to ATTRACT them to your business.
You’ve defined where your clients shop, use similar design styles as the stores they buy from, but make your visual branding super defined.
You know who they are and what kind of content they are engaging with, now consider what problems they have. Write down a list of 5 ways you will be able to help them.
Make content based on that list.
Notes on bullet 1 -
Use Beautiful, Memorable Branding to Stand Out
60% of marketers believe their branding isn’t aligned with their goals, that means this is an easy place for you to stand out. Beautiful visual branding can literally stop people from scrolling if they’re on social media, or stop them from clicking the back button if they’re visiting your website.
Looking at other competitors in your industry is a great way to know what is widely accepted. You should never try to copy what others are doing. That will only hurt you. But as a general rule of thumb, it’s good to play by your marketplace rules. If your brand’s design style is something that has been accepted in your industry, and it simultaneously has the mark of your brand, you’re guaranteed to start building an audience.
I’ve said it before, but here it is again for those of you who really don’t like to listen. A brand that looks good is much more likely to retain your dream clients’ interests. We put this as #1 because having ugly branding is the first chance you’ll have to lose potential clients.
Notes on bullet 2 -
Get Familiar With Your Clients’ Problems.
A pretty site isn't enough to keep people interested in what you're saying. You need to have content they want. Content that will help them. Content that they need. And especially, content that shows them that you know what you’re talking about. Commence brainstorming…
Start with your dream clients’ problems. What are they searching for in their life? Is it part of maslov’s hierarchy?
1. Physiological needs (AKA food and shelter)
2.Safety needs (safe shelter, job security)
3. Social belonging (friendship, intimacy, family, belonging to a group)
4. Self-Esteem (self confidence, a feeling of competence)
4. Self-Actualization (realizing your full potential, pursuing goals, parenting, finding a mate)
5. Transcendence (giving themselves to something bigger than they are).
How can your business help your dream clients? What does (your dream client’s name) want that you can help him/her/they get?
If you get stuck at 3 ideas, google your competition and see what they’re doing. Do they have freebies or webinars? Can you add any additional value to what they’ve already put out? You may think that if the content is already out there you won’t be adding anything, but no one will create in the same exact way that you will.
Notes on bullet 3 -
Start Content Marketing!
When you’re creating content for your dream clients, there are countless ways you can put it out for people. Every audience is different but here are my favorite ways to deliver content:
Instagram stories videos
Ideally, you'll be delivering content everywhere and in every form: video, audio, writing... virtual reality! Just kidding about the last one. But if you're a solo-entrepreneur without a team, pick 2-3 spaces to show up on, and own them.
Write down 5 people or brands who are your dream client. Once you have some content that could help them, reach out to these people specifically!