Part 2: 3-Steps to Define Your Dream Client
Crafting Your Website Design with Messaging
3 Steps to Define Your Business’s Dream Client.
Step 1: Write down their tangible characteristics. Things like, where they work, how they spend their free time, where they like to shop.
Step 2: Write down their intangible characteristics. What social issues do they care about? Are they political activists, or really against talking politics?
Step 3: Give them a name. Yep. This Dream Client needs a specific name. This will help you market to him/her/they and get more specific on how you can best be of service!
Personal Branding in the Everyday
“People don’t fall in love with brands, they fall in love with words they read or heard about brands.”
- Donald Miller
Think about people in a really general sense. We’re talking human psychology... What do people want?
Answer: They want to survive and thrive. How does your business help them do that?
Write about THAT on your website.
Mood Boards: Why & How to Use Them
In an industry where you spend a large amount of time fighting for jobs, it pays to be memorable. There’s nothing safer than knowing exactly what you’re going to get when you hire a filmmaker. That’s what personal branding does for you!
Client: I want my logo to be light blue.
Me: *Makes logo light blue*
Client: No not that blue.