Branding for Award Winning Recreational Cannabis Retailer in Seattle
Euphorium, an award winning recreational retailer from Seattle, wanted a rebrand that cultivated a classy, Art Deco style in an industry that had yet to establish a go-to dispensary for high-end clientele. Yes, they knew what they wanted! They came to At First Sight Creative with quite a few ideas of what they would like to see for their brand design. We were more than happy to execute on their ideas.
As requested, the final logo alludes to the iconic pot leaf image without going too far and looking cliché or tacky. The moody color scheme and metallics used in the branding adds to the Art Deco theme that can be seen throughout the digital branding and inside the stores.
The website graphics use the same designs that can be seen adorning the small windows above the doors on their buildings. The color scheme, logo, secondary grpahics, typography, graphic patterns and website imagery all play a role in appealing to a sense of luxury and modernity.
logo and full branding | secondary graphics | website graphics | packaging design
While working with Euphorium we also created packaging design for the sister farm, CERES. We followed their existing brand guidelines to create on-brand designs. We occasionally worked directly with their printers to ensure that the designs were brought to life with ease and efficiency. We created packaging design for flower, pre-rolls, lotions, oils, and more.